case study: detroit bikes
Detroit Bikes is a U.S.-made bicycle company based in Detroit, MI. Detroit Bikes’ mission is to make the bike owning experience as fun and enjoyable as possible for our customers for the lifecycle of their purchase. The company makes its signature bikes using high-quality American Chromoly steel at their 50,000 square-foot factory in Detroit.
goals & challenges
Detroit Bikes retained Gunter & Co. to develop the communications strategy for the launch of its retail flagship in downtown Detroit.
how we helped
- Led communications workshop on-site at factory headquarters
- Wrote situation analysis and conducted key stakeholder interviews to define and refine company mission, vision and values
- Uncovered hidden brand insights that led to new market approaches
- Identified strategic marketing opportunities for Detroit Bikes growth